If you are not using an audio interface you'll choose between the generic Windows media drivers. There will be audio buffer settings there as well. While Macs use Core Audio drivers, if you are using an audio interface on a Windows system, you'll want to select ASIO as the driver type within your playback software as it is the most efficient and best performing.

The example below is from a Roland Quad Capture audio interface and Ableton Live software. You’ll need to find a setting that provides the best balance between real-time playback and system stability. A lower buffer setting means less delay, at the expense of system performance. Note: the Buffer Setting manages the delay that you are hearing. With both of these devices you can select their buffer settings from within your audio playback or interface software. For superior audio quality, try using an audio interface. Computers have built-in soundcards that allow you to playback audio from your computer. It is delay created from the audio playback device driver.

This is not generally a fault of the midi controller itself. Sometimes, when you trigger MIDI notes on a keyboard or pad controller, you may find a delay between the time you play and what you hear.

Bandlab midi controller