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Copywriting formulas for web pages in general AIDAĪttention – Jar the reader out of their boring ol’ lives NOTE: Copywriting formulas work best when you use them with copy research. We’ve also added, for your writing pleasure: generators! If only because they’re entertaining. You’re 90% of the way to complete when you have these pieces sorted.įrom there, it’s a matter of optimizing your copy by applying persuasion principles like these, using the proven better copywriting practices found throughout this blog, and adding in a few of the fancy-pants copywriting techniques I share in my copywriting courses.

Headline for a page OR a post (they’re different!!).

Once you’ve got your messages organized, you start working through the elements on the page, VSL, email or blog post you’re writing. That starting-point formula will help you organize your messages for most persuasive impact. You start with a formula for what you’re trying to write: First and Fast: How Do Copywriting Formulas Make Copy So Much Better? They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script. They’ll help you generate A/B test ideas faster. They will help you face the Blank White Page without cowering. They eliminate the guesswork that makes a lot of bad copy bad copy. You should be using copywriting formulas whenever you write anything.

This one post will help you write all your copy faster and with greater likelihood of success.

We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.

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